20 May 2009

IF-Mode by Mark Sanders for AREAWARE

IF-Mode - An Engineering and Design Masterpiece The IF-Mode, by acclaimed industrial designer Mark Sanders, is now available for purchase in the USA. Winner of the 2008 Eurobike Award, and the 2009 iF Gold Award (along with the Apple iPhone, the Macbook Air and the VW Golf Mk6), the IF-Mode is a rolling, folding work of art and a bike collector’s dream machine.

The clean and striking IF Mode (Bike Weight: 14.7 kg)is aimed at commuters of the mobile generation who, until now, may have not considered cycling or folding bikes to be an option. IF Mode avoids oily chains, complex tubes with hidden dirt traps, and the clutter of traditional bike features. Meant for city commuters rather than bicycle warriors, it looks at home folded up on a subway or in an office, like other well designed accessories in your life. It also performs on the street like any lightweight, well-balanced full size bike.

Mark Sander's Design Brief:

Most people prefer large wheeled bikes, in part due to ease of pedaling. So when I designed the IF-Mode, I thought about combining the benefits of small folders with full size bicycles, keeping in mind the innovation and value people expect from their personal tools. The IF Mode combines large wheels, ease of near instant folding, compactness, and clean design. Like luggage, it rolls anywhere. Its monoblade wheel mountings, enclosed transmission and uncluttered aesthetic offer a radical new image of what a bicycle can be.

sources:

AREAWARE

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